About Love Sober
Why Love Sober?
When my sober journey began in 2013, there were few places I could go to for support as a woman and realised if I wanted our voices to be heard and to have positive, holistic sobriety programs by women for women I would need to create one.
Love Sober was created to help other women create lives they love sober and challenge normative cultural messages about the unquestioned placement of alcohol in the UK.
Love Sober was a dream at first, but in 2015, I plucked up the courage to publish my blog publicly and it soon grew into one of the UK’s first sober podcasts with co-host Mandy Manners. We sat at our respective kitchen tables, working out how to make a podcast, not knowing if anyone was listening, balancing mics on a stack of books and learning software to produce it, recording between school runs and tea times. After a couple of month had passed with weekly episodes, we learned how to check the analytics and realised to our amazement over 10,000 women worldwide had started to download it.
I decided to train as a coach in 2017. At that time there weren’t any sober coaches in the UK. I decided to use life coaching as a framework and trained with The Coaching Academy, adding in what I knew about habit change, tools for sober living and what I sensed women like me would need as an approach. Having been nominated for International Coaching Awards 2019, the Coaching Academy asked us to create an Addictive Behaviours Coaching program and we began training other coaches in holistic pathways of sobriety, based on latest research, neuroscience and traditional recovery psychology. I currently serve as a coach mentor for the academy, nurturing the next generation of coaches.
Love Sober sat at the heart of the early sober-positive movement and evolved into books, coaching, courses and community—supporting thousands of women to step out of drinking culture and into lives that feel grounded, expansive and their own.
Whether working in my intimate 1-2-1 coaching, my groups or speaking across the UK and internationally, my work continues to centre one simple truth: sobriety clears the space for us to get on with the business of being ourselves and live fully. It’s the welcome mat.
About Kate
I stopped drinking in my early 40s, when my children were small — one a toddler, one just starting school.
On the surface, everything looked normal. I drank much like the women around me: a few glasses in the week, more at the weekend. Not “rock bottom.” Not dramatic.
But inside, it was a different story.
My diaries were full of promises — I’ll stop today, just one glass, only weekends.
I couldn’t stick to them. There were the 3am anxieties, jaded mornings and low self confidence that came from knowing deep down something was off, despite hearing the message ‘Don’t be so hard on yourself,’ every time I confided in anyone. Just cut down, try to moderate. I wanted to scream that I had been trying that for years. Trying to moderate was the problem NOT the solution, but surely I wasn’t bad enough to qualify for sobriety somehow.
I was tired, often overwhelmed, fed up, masked at the school gates, busy doing what so many women do — holding everything together, while quietly falling apart internally.
Wine had become the exhale at the end of the day, my reward and switch-off - a way to get through from teatime to bedtimes and push through, the thing that helped me cope… until it didn’t.
What I didn’t realise then was that I wasn’t failing — I was depleted.
And alcohol was making everything harder. It was an old habit, ingrained ver years of normative drinking and in peri menopause it had a much bigger impact. There was a sense of just about keeping control but an inkling it was going to get darker. In other words it was robbing me of peace of mind, taking, energy, making me feel ashamed if I drank too much, taking sleep - in other word, alcohol was costing me far more than money.
Stopping wasn’t easy. There was fear, resistance, and a lot of unlearning — about alcohol, about rest, about how to actually care for myself. There was the sheer muscle power of changing the habit of a lifetime. I had used it to dial down stress for decades and had no idea about how to really switch off or what I really needed. I knew what I should do but not actually what I really needed.
But slowly, something shifted. It became easier after a few weeks, then at some point sobriety stopped feeling like deprivation and started to feel like relief. There was a steadiness, a growing confidence that comes from doing what you say you will do, there was a steady baseline and a sober group cheering me on.
I began to build new ways of living — rooted in self-compassion, my true values, nervous system support, yoga, and real, sustainable care. Over time, everything changed.
I’m now over ten years sober.
Life is still life — full, complex, sometimes messy.
Midlife has brought its own waves: grief, loss, change, children growing up, a body transitioning.
But sobriety is my foundation. It’s what allows me to meet life - the belly laughs and joy and the resilience when things get tough.
And that’s the work I now share with other women — not just helping you stop drinking, but helping you build a life that feels truly your own as you want it and as you are now. And the reason I’m saying this is to reassure you, I get it and it’s going to be OK.
You don’t have to hit rock bottom to choose something different and I promise you, you won’t look back.
Kate x
When choosing a coach or recovery professional, it’s important to ensure they are trained, insured, and ethically aligned.
Kate Baily is an ICF Accredited, trauma-informed Integrative Sobriety & Wellbeing Life Coach,
specialising in holistic support for women navigating midlife, perimenopause, sobriety, and stress.
She brings a unique blend of lived experience, professional training, and deep compassion to her work. Kate was a finalist in the International Coaching Awards (2019), and is proud to align her work with the SHE RECOVERS® Intentions & Guiding Principles as a certified SHE RECOVERS® Coach.
Kate also serves as a Coach Mentor and Associate Coach Trainer for The Coaching Academy, supporting the next generation of coaches.
Her professional training includes:
ICF Accreditation (ACC)
Certified Menopause Doula
YT200 Certified Yoga Teacher
Certificates in Counselling, The Science of Happiness, and the Neurobiology of Stress
As a coach, Kate abides by the International Coach Federation Code of Ethics, is fully insured, and undertakes regular supervision and CPD to maintain her credentials.
You can find helpful guidance via Alcohol Change UK